It was probably the biggest combined chess & product promotion of the year: The Colombian company JGB, maker of the vitamin supplement “Tarrito Rojo” put much of their yearly advertising budget into inviting Women’s World Chess Champion Alexandra Kosteniuk and promoting chess to Colombian youth. The result was a massive chess tournament “Tarrito Rojo Chess Talent” in Bogotá and in Medellin, with many simuls, prizes, donations to charities. See the full photo album on ChessPics.

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